Just a third of Tower poppy cash is going to help our heroes: So who WILL be pocketing the rest?
- Stunning war memorial will eventually include 888,246 ceramic poppies
- Hundreds of thousands of people have paid £25 for their own flower
- But only a third of the money is expected to go to good causes
- Just £8.75 from each poppy will go to charity, while £12.08 will cover 'costs'